I never in my wildest dreams imagined the possibility that this would happen. A man so enriched in rhetoric and propaganda that he himself cannot even remember what he has essentially 'promised' his electorate - it's maddening.
On Wednesday the 9th of November Americans woke up to the news of their new 'Commander in Chief' and the drama of the evening previously unfolded upon them like a bad dream.
Since, not only America, but the world - has been left in shock at the result with numerous protests from celebrities, politicians and the general public. But one thing remains - he has won!
David Meerman Scott (pictured left), a Marketing & Sales Strategist commented on Trumps use of 'real time' marketing: "His tweets and the video of the rallies were reported in real-time by thousands of media outlets. Both of these approaches generated a reported $5 billion in free media for Trump."
But what type of messaging? I challenge you to ask any American what his policies are and it will be a simple and superficial answer that you will get in return:
- "Build a wall."
- "Make America Great Again."
- "USA, USA, USA, USA!"
- "Hilary is a liar!"
- "Hilary is a criminal."
What really infuriated me about this campaign was that there was no political focus, instead it became more of a 'popularity' contest between the two front-runners.
This is where Hilary Clinton lost the election. She got drawn into the verbal sparring with Trump. She played his game - and lost.
Hilary also used the more traditional marketing and campaigning approach of lobbying, canvasing and traditional media outlets, which did nothing against the celebrity force that is Donald Trump.
I do not see this being the most successful Presidency in American Political history.
Good luck America!