Ladies and gentlemen, the new 'President Elect' of the United States of America - Donald Trump!
I never in my wildest dreams imagined the possibility that this would happen. A man so enriched in rhetoric and propaganda that he himself cannot even remember what he has essentially 'promised' his electorate - it's maddening.
On Wednesday the 9th of November Americans woke up to the news of their new 'Commander in Chief' and the drama of the evening previously unfolded upon them like a bad dream.
Since, not only America, but the world - has been left in shock at the result with numerous protests from celebrities, politicians and the general public. But one thing remains - he has won!
I never in my wildest dreams imagined the possibility that this would happen. A man so enriched in rhetoric and propaganda that he himself cannot even remember what he has essentially 'promised' his electorate - it's maddening.
On Wednesday the 9th of November Americans woke up to the news of their new 'Commander in Chief' and the drama of the evening previously unfolded upon them like a bad dream.
Since, not only America, but the world - has been left in shock at the result with numerous protests from celebrities, politicians and the general public. But one thing remains - he has won!
But I suppose the question that needs to be asked is - how on earth did this happen?
Well, for starters I can help here. If there's one thing that we can say Donald Trump did well (and I use the term extremely loosely) is he utilised the benefits of 'Real Time' marketing brilliantly.
David Meerman Scott (pictured left), a Marketing & Sales Strategist commented on Trumps use of 'real time' marketing: "His tweets and the video of the rallies were reported in real-time by thousands of media outlets. Both of these approaches generated a reported $5 billion in free media for Trump."
David Meerman Scott (pictured left), a Marketing & Sales Strategist commented on Trumps use of 'real time' marketing: "His tweets and the video of the rallies were reported in real-time by thousands of media outlets. Both of these approaches generated a reported $5 billion in free media for Trump."
What this means is that his messaging was remembered! This gave him the edge when it came to voting.
But what type of messaging? I challenge you to ask any American what his policies are and it will be a simple and superficial answer that you will get in return:
What really infuriated me about this campaign was that there was no political focus, instead it became more of a 'popularity' contest between the two front-runners.
This is where Hilary Clinton lost the election. She got drawn into the verbal sparring with Trump. She played his game - and lost.
Hilary also used the more traditional marketing and campaigning approach of lobbying, canvasing and traditional media outlets, which did nothing against the celebrity force that is Donald Trump.
But what type of messaging? I challenge you to ask any American what his policies are and it will be a simple and superficial answer that you will get in return:
- "Build a wall."
- "Make America Great Again."
- "USA, USA, USA, USA!"
- "Hilary is a liar!"
- "Hilary is a criminal."
What really infuriated me about this campaign was that there was no political focus, instead it became more of a 'popularity' contest between the two front-runners.
This is where Hilary Clinton lost the election. She got drawn into the verbal sparring with Trump. She played his game - and lost.
Hilary also used the more traditional marketing and campaigning approach of lobbying, canvasing and traditional media outlets, which did nothing against the celebrity force that is Donald Trump.
Celebritization has brought Donald Trump into power - not his political prowess or knowledge. Rather, he has no political acumen and he will have to look to his advisers to steer him throughout his term in the White House.
I do not see this being the most successful Presidency in American Political history.
Good luck America!
I do not see this being the most successful Presidency in American Political history.
Good luck America!
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